Unit 4 - Marketing Challenges and Approaches, and Distribution (15 hours)
GOALS:
By the end of this unit you will be able to
- Assess the challenges facing a business that wants to market a product internationally;
- Compare the approaches taken by various companies to market their products internationally;
- Identify and describe common mistakes made by businesses in international markets.
- Undrstand logistics , and challenges associated with, distribution to local, national, and international markets.
To do at the END of Unit 4: