Lesson 4.2- Marketing Challenges
Learning Goals: By the end of this lesson you will be able to
1. Explain the importance of understanding consumer differences when marketing globally.
2.Understand the types of products that trade freely into and out of Canada and those
that are restricted in their movement .
3. Understand the legal, political, and financial challenges a company faces in getting a
product to different markets;
1. Explain the importance of understanding consumer differences when marketing globally.
2.Understand the types of products that trade freely into and out of Canada and those
that are restricted in their movement .
3. Understand the legal, political, and financial challenges a company faces in getting a
product to different markets;
Independent Work
1.Textbook Sections 8.2 and 8.32.Glossary Quiz3.Exit Card4.Homework Forum
Study these words and then do the glossary quiz.
Do this quiz before class and after you study the glossary.
Hai Di Lao, a famous hot pot restaurant chain in China, wants to enter Canada. Hot pot is not common in Canada. Prepare a presentation to the CEO and talk about:
1. Analyze the customers (culture*, wants/needs, demographics)2. Who are the direct and indirect competitors for Hai Di Lao in Canada? What are the direct competitors’ competitive advantage?3. What should be Hai Di Lao’s competitive advantage?*For Culture, pick 2 Hofstede factors that are most relevant
Put your notes from the readings here by 1 hour before class.
- You can check your homework answers here after class.
- Do this short survey after class to reflect on how class went for you.
