Lesson 4.3 - Marketing Approaches to management and growth
Learning Goals: By the end of this lesson you will be able to
1. Describe the modifications made to goods and services to adapt them to the cultures of other countries.
2. Understand the market-entry strategies used by
companies for entering foreign markets;
Independent Work
1.Textbook Section 8.12.Glossary Quiz3.Exit Card4.Homework Forum
Do this quiz before class and after you study the glossary.
Hai Di Lao, a famous hot pot restaurant chain in China, wants to enter Canada. Hot pot is not common in Canada. Prepare a presentation to talk about
- What product adaptations should Hai Di Lao make?
- What pricing strategies should Hai Di Lao use?
- What promotional strategy should Hai Di Lao use?
- Where should Hai Di Lao open its first few stores?
Put your notes from the readings here by 1 hour before class.
Do this short survey after doing the readings.
