Unit 3 - Factors Influencing Success in International Markets (18 Hours)
GOALS:
By the end of this unit you will be able to
- Analyse the ways in which cultural factors influence international business methods and operations.
- Assess the ways in which political, economic, and geographic factors influence international business methods and operations.
- Identify and describe common mistakes made by businesses in international markets;
- Evaluate the factors currently affecting the international competitiveness of Canadian
businesses.