Lesson 3.2: Effect of Globalization on Consumer Demand and Avoiding Common Mistakes
Learning Goals：By the end of this lesson you will be able to
1 Identify common mistakes made by companies when entering foreign markets.
2.Understand the impact of the global market on consumer demand
Independent Work Before Class:
1.Read case + answer questions2.Glossary quiz3.Exit card4.Homework forumDo this quiz before class and after you study the glossary.
Prepare a short presentation. Talk about…
1. What mistakes did Mr. Jones make? Pick the top three or four.
2. What should Mr. Jones have done instead?
Each person in the group can present 1 mistake and 1 recommendation.
Make sure to talk about Hofstede and polychronic vs. monochronic cultures.
Post your notes from the case and answers to the case questions here
- You can check your homework answers here after class.
Case Questions:
1. How many mistakes did Mr. Jones make? List each one.
2. Based on his mistakes, give him your top 3 recommendations about what to do differently next time.
Hint: Use what we learned in lesson 3.1 when thinking about this case.Do this short survey after class to reflect on how class went for you.