Course: [TEA-T2] BMI3C by Ms. S. A (2024-25 T2), Section: Lesson 1.5- Marketing Research

Lesson 1.5- Marketing Research
Lesson 1.5- Marketing Research
Learning Goals: By the end of this lesson you will be able
- Understand the role and importance of marketing research in business and identify the different tools and techniques that ca be used to interpret consumers and markets.
–Create marketing research tools (e.g., focus group questionnaire, electronic web survey)
- Icebreaker FORUM 5
  Have you ever conducted a survey or have participated in one? Describe your experience..
- The Role and Importance of Marketing Research in Business File
- PPT - Marketing Research File
- Lesson notes File
- Lesson 5 Glossary
  Write down the definition for the marketing terms in your notebook from page 90 of your book
- Discussion Forum 5 - Topic
  Imagine that you are asked by your favorite store to help it learn about its customers.
  Describe the primary data you would collect.
- Assessment Marketing Research File
- Creating a Marketing Research Plan Assignment
- Lesson 5 Exit Card Questionnaire
  Students to complete this after you've finished all activities/tasks in today's lesson.