[TEA-T2] BMI3C by Ms ...

Learning Goals: By the end of this lesson you will be able to

-Understand what SWOT analysis is and how to make them.

– Understand the various elements of promotion (e.g., advertising, publicity, sales promotion, public relations, personal selling);

– Create a variety of print, audiovisual, and electronic promotions (e.g., magazine, newspaper, television, radio, Internet, specialty advertising) for different audiences.