LESSON#16 - Narrative Advertisements

  • LESSON#16 - Narrative Advertisements

    By the end of this lesson you will be able to

    1) understand how commercial advertisers use narrative techniques to sell their products

    2) practice the concept of writing advertising copy



    • LYRICS: Lost in the Supermarket Lesson

      Lost in the Supermarket (THE CLASH)

       I'm all lost in the supermarket

      I can no longer shop happily
      I came in here for that special offer
      A guaranteed personality

      I wasn't born so much as I fell out
      Nobody seemed to notice me
      We had a hedge back home in the suburbs
      Over which I never could see

      I heard the people who lived on the ceiling
      Scream and fight most scarily
      Hearing that noise was my first ever feeling
      That's how it's been all around me

      I'm all lost in the supermarket
      I can no longer shop happily
      I came in here for a special offer
      A guaranteed personality

      I'm all tuned in, I see all the programs
      I save coupons from packets of tea
      I've got my giant hit discotheque album
      I empty a bottle, I feel a bit free

      The kids in the halls and the pipes in the walls
      Make me noises for company
      Long distance callers make long distance calls
      And the silence makes me lonely

      I'm all lost in the supermarket
      I can no longer shop happily
      I came in here for the special offer
      A guaranteed personality

      It's not here
      It disappears
      I'm all lost in the supermarket
      I can no longer shop happily
      I came in here for the special offer
      A guaranteed personality

      I'm all lost in the supermarket
      I can no longer shop happily
      I came in here for that special offer
      A guaranteed personality

       

      (REPEATS)


    • SONG: "Lost in The Supermarket" by THE CLASH Lesson

      The Clash was a British "PUNK Band"


      THE CHORUS:

      I'm all lost in the supermarket
      ....
      I came in here for the special offer-
      a guaranteed personality

      In a grouping of three, discuss what the narrator might be referring to with these three lines? 

      What could you buy in a supermarket (OR MORE SPECIFICALLY IN A SHOPPING MALL) that might affect your personality? What is your personality in this context?


    • Activity 16.1: KIA Car Commercials Assignment


      The KIA car company is producing unique narrative commercials.

      Watch this one entitled BEACHCOMBER.

      Working in pairs, write a 10-15  lines SYNOPSIS for it describing the plot and theme. How does this story help sell cars?

      YOU WILL SHARE YOUR SYNOPSIS WITH THE CLASS.

    • Activity 16.2: Kia Commercial "The Sapling" Assignment

      Watch this one entitled The Sapling.

      Working again in pairs, write a 10-15 lines SYNOPSIS for it describing the plot and theme.


    • HOMEWORK: Writing Compare and Contrast Essays: Resource Video Folder

      Your November 30th "OF LEARNING ASSESSMENT" will be a Compare and Contrast Essay

      To view Internet resource about the format go to WEBPAGE 

      https://www.eapfoundation.com/writing/essays/candc/