1. cooperates with local company
Localize your products
2. Demographics: Age, gender, income, and education level.
Motivation: Purchase patterns, brand loyalty, and product usage.
Economics: Interests, values, and lifestyle choices.
3. Direct competitor: Pepsi cola
Indirect competitors: Lay's
4. Lower Costs of Production and effective transportation
5. Primary research: Involves collecting new data directly from sources through surveys, interviews, focus groups, and experiments. It provides specific, first-hand insights tailored to the research goals but can be time-consuming and costly.
Secondary research: Involves analyzing existing data from reports, studies, and public sources like government statistics. It's faster and more affordable but may not fully address the specific questions a business has and may be outdated.
6. Acquisition strategy
pros: more reliable cultural research
cons: high cost
Centralized marketing strategy
pros: less operational cost
globally consistent brand.
cons: local people may not like it
Decentralized marketing strategy:
pros: More likely to success
cons: High cost