Yes, For example : If I decided to sale the laptop and I opened a physical store, I found that my competitors, other brands, were selling computers at the same place as me, and the performance of the computers of this brand was very strong. I could only attract customers by changing the audience from teenager to working crowd or offering benefits or discounts for buying computers, this time I choose to drop the price, so the people who want to buy computers will be more and attract more and more people to buy this product.