1.A corporate brand needs to appeal to a broad range of stakeholders, including media, shareholders and government bodies. A product brand, however can be very targeted and focused on the buyer's needs only, and can likely adapt to emerging or international markets more quickly.
2.slogan is a impressive sentence to catch consumers' eyes and symbolize the company's image. logo is a picture to show the style of product and transmit visual memory. brand name is a special name for people to call the company.
3. Manufacturer brands serve the interest of the manufacturer first and benefit the retailer who carries them second.Brands that are owned and marketed by sellers are referred to by various names such as “private-label,” “store brands,” “proprietary brands,” “owned-brand” and others.