Project Step 2 Activity: Building Your Startup Team and Crafting Your Vision

everyone's part

everyone's part

WangWanyan (Jady) -
回帖数:3

Organization Overview --Chenzhe

Impact on Society --Jady

Organizational Roles --Jason

Competitive Strategy --Stan


回复WangWanyan (Jady)

Re: everyone's part

MaChenzhe -
Hi, Jady. Here's my essay about organization overview.
If you have any suggestions or question, please let me know.
This is a pioneering cosmetics enterprise committed to revitalizing traditional Chinese culture through innovative beauty products. Its flagship Bian Lian eyeshadow palette is a vibrant tribute to the iconic face-changing art of Sichuan opera. The company seamlessly combines tradition and modernity, creating an eye shadow palette that reproduces the bold colors and complex patterns of drama masks, and transforms each product into a wearable cultural story. By injecting contemporary makeup with elements such as "hero red" and "mysterious jade" tones - each tone is named after a classic opera character - the brand has bridged the generation gap and attracted young beauty enthusiasts and global consumers attracted by the "Chinese chic" aesthetics. Sustainability is its core, and environmentally friendly packaging is inspired by traditional processes and reusable components. In addition to business, the brand also promotes cultural education through the QR code linked to Bian Lian's documentary and distributes 5% of the profits to heritage protection. The cooperation with Sichuan opera artists ensures authenticity, and the limited-edition albums related to festivals such as the Lunar New Year amplify their cultural footprint. [ Brand name] is not just a cosmetic series. It redefines cultural protection, turns the makeup program into a celebration of intangible heritage, and positions itself as a leader at the It is a pioneering cosmetics enterprise committed to revitalizing traditional Chinese culture through innovative beauty products. Its flagship Bian Lian eyeshadow palette is a vibrant tribute to the iconic face-changing art of Sichuan opera.

The company seamlessly combines tradition and modernity, creating an eye shadow palette that reproduces the bold colors and complex patterns of drama masks, and transforms each product into a wearable cultural story. By injecting contemporary makeup with elements such as "hero red" and "mysterious jade" tones - each tone is named after a classic opera character - the brand has bridged the generation gap and attracted young beauty enthusiasts and global consumers attracted by the "Chinese chic" aesthetics. Sustainability is its core, and environmentally friendly packaging is inspired by traditional processes and reusable components. In addition to business, the brand also promotes cultural education through the QR code linked to Bian Lian's documentary and distributes 5% of the profits to heritage protection. The cooperation with Sichuan opera artists ensures authenticity, and the limited-edition albums related to festivals such as the Lunar New Year amplify their cultural footprint. Our enterprise is not just a cosmetic series. It redefines cultural protection, turns the makeup program into a celebration of intangible heritage, and positions itself as a leader at the intersection of art, tradition and modern beauty. of art, tradition and modern beauty.
回复WangWanyan (Jady)

Re: everyone's part

ShanJiacheng (Jason) -
Hi, Jady. Here's my essay about Organizational Roles.
If you have any suggestions or question, please let me know.
1. Chief Executive Officer (CEO) — Jady
As the strategic leader, Jady oversees the company's holistic direction with responsibilities including:
- Setting long-term vision and short-term execution plans
- Monitoring cross-departmental operations for alignment
- Leading high-level negotiations (e.g., cultural partnerships)
- Approving major financial decisions and investments

2. Designer — Stan
Transforms Sichuan opera heritage into visual designs with duties such as:
- Creating eyeshadow palette exteriors/interiors that authentically represent face-changing art
- Ensuring color schemes (e.g., "hero red") reflect opera character narratives
- Maintaining brand consistency across all product visuals
- Supporting marketing campaigns with culturally resonant assets

3. Technical Lead — Jason
Builds the digital foundation for cultural commerce by:
- Developing/maintaining an e-commerce platform optimized for mobile & desktop
- Implementing secure payment gateways and data protection protocols
- Curating website content to educate customers about cultural stories
- Analyzing UX metrics to improve conversion rates

4. Marketing Director — Chenzhe
Amplifies cultural storytelling through:
- Executing 360° marketing strategies (digital/physical channels)
- Crafting campaigns that highlight the "Bian Lian" cultural narrative
- Managing influencer collaborations and seasonal launches (e.g., Lunar New Year editions)
- Converting audience insights into actionable promotional plans