Our company uses a differentiation focus strategy based on Porter’s Generic Competitive Strategies. We target a niche market: consumers who value both beauty and traditional Chinese culture. Instead of competing on price, we differentiate our product by combining cultural storytelling, premium design, and social impact.
According to Porter’s Five Forces, competition in the cosmetics industry is high, with many similar products and low switching costs. Our solution is to reduce price competition by offering something competitors lack emotional and cultural uniqueness. For example, our eyeshadow palette is inspired by Sichuan Opera’s face-changing (Bian Lian), with shade names based on iconic characters, and packaging designed to reflect traditional opera masks.
We also limit product releases (similar to Supreme or Fenty Beauty drops) to create scarcity and increase demand. A QR code on each palette links to cultural videos, adding an educational layer that builds long-term brand loyalty.
Additionally, we implement sustainability and heritage donation programs, which appeal to socially conscious consumers and reduce the threat of substitution by offering more than just makeup.
By focusing on a narrow, culturally engaged audience, and delivering premium, artistic products, we gain a strong competitive advantage. Our brand is not just cosmetics — it’s an experience rooted in intangible cultural heritage.
According to Porter’s Five Forces, competition in the cosmetics industry is high, with many similar products and low switching costs. Our solution is to reduce price competition by offering something competitors lack emotional and cultural uniqueness. For example, our eyeshadow palette is inspired by Sichuan Opera’s face-changing (Bian Lian), with shade names based on iconic characters, and packaging designed to reflect traditional opera masks.
We also limit product releases (similar to Supreme or Fenty Beauty drops) to create scarcity and increase demand. A QR code on each palette links to cultural videos, adding an educational layer that builds long-term brand loyalty.
Additionally, we implement sustainability and heritage donation programs, which appeal to socially conscious consumers and reduce the threat of substitution by offering more than just makeup.
By focusing on a narrow, culturally engaged audience, and delivering premium, artistic products, we gain a strong competitive advantage. Our brand is not just cosmetics — it’s an experience rooted in intangible cultural heritage.