Lesson 2.1: Introduction to Startups and Competitive Strategies
Lesson 2.1: Introduction to Startups and Competitive Strategies
Porter's Generic Competitive Strategies
Porter's Generic Competitive Strategies
- Cost Leadership. Example: Walmart and IKEA
- Differentiation. Example: Apple
- Cost Focus. Example: Example: Aldi
- Differentiation Focus: Example: Tesla
Generic Strategies Mini-Lecture