Lesson 2.2: Develop Ideas for Your Startups
Success Criteria
- Students can clearly explain the key concepts of Porter’s Competitive Strategies and the Five Forces Framework.
- Students can use an Empathy Map to identify the target audience’s needs and challenges.
- Students can brainstorm and refine a business idea that incorporates competitive strategies effectively.
- Students can begin drafting a concise and structured description of their business concept.