Lesson 2.2: Develop Ideas for Your Startups

Success Criteria

  • Students can clearly explain the key concepts of Porter’s Competitive Strategies and the Five Forces Framework.
  • Students can use an Empathy Map to identify the target audience’s needs and challenges.
  • Students can brainstorm and refine a business idea that incorporates competitive strategies effectively.
  • Students can begin drafting a concise and structured description of their business concept. 

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