Lesson 2.2: Develop Ideas for Your Startups

Introduction & Review (30 Minutes)

1.      Review Session (20 Minutes):

  •  Facilitate a class discussion to revisit key concepts:
    • Porter’s Competitive Strategies (Cost Leadership, Differentiation, Focus).
    • Five Forces Framework (Competitive Rivalry, Threat of New Entrants, Bargaining Power of Buyers, Bargaining Power of Suppliers, Threat of Substitutes).
  • Use real-world examples (e.g., Walmart for Cost Leadership, Apple for Differentiation) to connect these frameworks to practical applications.

 2.      Discussion (10 Minutes):

  •  Pose reflective questions to deepen understanding:

"How can understanding competitive strategies and industry forces help shape a strong business idea?"

"Can you think of a business that successfully applies these strategies?"

You have completed 0% of the lesson
0%