Lesson 2.2: Develop Ideas for Your Startups

Brainstorm Your Business Idea (2 Hours)

1.  Empathize Phase (30 Minutes):

  • Students define their target audience and explore their needs, challenges, and opportunities using an Empathy Map.
  •  Guiding questions:
    •   "Who is your target audience?"
    •  "What specific problems do they face, and how can your business address them?"
    • "How do competitive forces (e.g., substitutes or rivalry) impact their experiences?"

2.  Ideation Phase (1 Hour):

  • Students brainstorm solutions to meet their audience’s needs while applying Porter’s Competitive Strategies to differentiate their business idea.
  • Guiding prompts:
    •  "Will your business compete on price (Cost Leadership), uniqueness (Differentiation), or a specialized market (Focus)?"
    • "How does your idea address key competitive forces, such as rivalry or substitutes?"
  • Encourage creativity with brainstorming techniques like Mind Mapping or SCAMPER to generate diverse ideas.
  • Students evaluate their ideas based on feasibility, alignment with audience needs, and competitive advantage

  Note: SCAMPER: Substitute, Combine, Adapt, Magnify, Put to Another Use. Eliminate, Reverse.

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