Guest Survey 1.1. Guest Speaker: Howard Lin, Dr. Bao on AI in Marketing – A Case Study
1
To what extent has the guest lecture enhanced your understanding of AI applications in real-world scenarios?
| Response | Average | Total |
|---|---|---|
| Slightly enhanced |
  
14%
|
2 |
| Greatly enhanced |
21%
|
3 |
| Moderately enhanced |
29%
|
4 |
| Significantly enhanced |
36%
|
5 |
| Total responses to question |
  
100%
|
14/14 |
2
How effectively did the guest speaker link AI concepts to practical business innovations?
| Response | Average | Total |
|---|---|---|
| Slightly effectively |
14%
|
2 |
| Extremely effectively |
21%
|
3 |
| Moderately effectively |
29%
|
4 |
| Very effectively |
36%
|
5 |
| Total responses to question |
100%
|
14/14 |
3
How engaging did you find the guest speaker's lecture?
| Response | Average | Total |
|---|---|---|
| Extremely engaging |
7%
|
1 |
| Slightly engaging |
21%
|
3 |
| Very engaging |
29%
|
4 |
| Moderately engaging |
43%
|
6 |
| Total responses to question |
100%
|
14/14 |
4
What did you find most valuable about the guest lecture?
| Respondent | Response |
|---|---|
| Jiajia (Rose) Cai | 这次讲座让我对人工智能与电子商务的结合有了更深入的理解 |
| Runlang Liu | tiktok |
| Runlang Liu | good |
| Yunhaoyang Liu | play tiktok |
| Yunhaoyang Liu | do bussiness use ai |
| Xiaoze (Tai) Yang | I know more about the tiktok and how they are works |
| Kaosaier Yaremaimaiti | The guest lecture provided clear real-world examples of AI applications in marketing, demonstrating how AI-driven analytics, automation, and customer engagement strategies are transforming business operations. |
| Kaosaier Yaremaimaiti | The most valuable part was the real-world case studies demonstrating how AI is transforming marketing strategies. The speaker’s insights on AI-driven customer segmentation and predictive analytics were particularly useful. |
| Total responses to question | 8/14 |