Lost in Translation - 10 International Marketing Fails
Read this article and answer these questions:
1. Which three of the 10 marketing failures do you think are the biggest?
2. Why is it a bad idea for companies to translate their slogan using Google Translate when entering a new country? What should they do instead?
3. How can international businesses correct marketing failures in a new country?
Click Lost in Translation - 10 International Marketing Fails.pdf link to view the file.