[TEA-DG] BBB4M International Business by Ms S. Akram (2023-24): All participants

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COURSE AGREEMENT

Unit 1 - Business, Trade, and the Economy (21 Hours)

Lesson 1.1: Introduction

Lesson 1.2 - International Trade

Lesson 1.3 - International Interdependence

Lesson 1.4: Case - Larson Inc. in Nigeria

Lesson 1.5: International Business in Canada

Lesson 1.6 - Trade Barriers

Unit 2 - The Global Environment for Business (27 Hours)

Lesson 2.1: COVID-19 and International Business

Lesson 2.2: International Business Trends

Lesson 2.3 - Trade Agreements and Trade Organizations

Lesson 2.4: Foreign Exchange

Lesson 2.5: Globalization

Lesson 2.6: Case - Garrard Japan

Lesson 2.8: Midterm Review

Unit 3 - Factors Influencing Success in International Markets (18 Hours)

Lesson 3.1: Cultural Factors in Workplaces

Lesson 3.2: Cross-Cultural Negotiations

Lesson 3.3: Political, Economic, and Geographic Factors

Lesson 3.4: Case - The Edificio Espana

Lesson 3.5: Logistics in International Business

Lesson 3.6: Case - Shopclues.com

Unit 4 - Marketing in International Business (15 hours)

Lesson 4.1 - Marketing Challenges

Lesson 4.2 - Marketing Approaches

Lesson 4.3 - Case: Uniqlo Expansion into Canada

Lesson 4.4 - Common Mistakes in International Business

Lesson 4.5 - Case: Airbnb in China

Unit 5 - Business Ethics and Working in International Markets (24 Hours)

Lesson 5.1 - Ethical Issues and NGOs

Lesson 5.2 - CSR and Business Ethics

Lesson 5.3 - Case: China Milk Scandal

Lesson 5.4 - Case: Telus and Ethics

Lesson 5.5 - Working Abroad

Lesson 5.9 - Final Exam Review