WELCOME!
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. You will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. You will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of your choice.
- UNIT 1 Marketing Fundamentals - LESSON 1.1, 1.2 ,1.3---------------------------------------Tuesday 5th November.
Oral assessment --------------------------15th Nov.
Marketing Plan report -------------------due 16th Nov.
Mid Term Presentation.........................18th Nov. EXTRA HELP: I am available for extra help on Friday at 12 pm Please make appointment at least 1 day in advance.
TECHNICAL SUPPORT: Fan Wu (fanw@edu4u.ca)
• Moodle Maintenance: A reminder that every Saturday 5pm - Sunday at 12am (EDT), Moodle is unavailable as it is undergoing maintenance. Ensure you have all the work you need downloaded or that you complete your tasks outside of this time.
