Lesson 4.4 - Common Mistakes in International Business
Learning Goals: By the end of this lesson you will be able to
Independent Work Before Class:
1.Read article “The Most Common Mistakes Companies make in Global Marketing” + Answer the questions2.Read article “Lost in Translation: 10 International Marketing Fails” + Answer the questions3.Glossary quiz4.Exit Card5.Homework ForumRead this article and answer these questions:
1. What is the marketing team responsible for in a global expansion?
2. Explain the 6 common mistakes using your own words.
Read this article and answer these questions:
1. Which three of the 10 marketing failures do you think are the biggest?
2. Why is it a bad idea for companies to translate their slogan using Google Translate when entering a new country? What should they do instead?
3. How can international businesses correct marketing failures in a new country?
Do this quiz before class and after you study the glossary.
Do this short survey after class to reflect on how class went for you.
Post your notes from the 2 articles here by 1 hour before class.
During Class:
- Pick one of the international marketing fails from the homework and give them an idea for a good commercial.
- You can check your homework answers here after class.