Lesson 2.6: Case - Garrard Japan
Learning Goals: By the end of this lesson you will be able to
1. Analyze how consumer choices and preferences have changed due to globalization.
2. Explain the pressures faced by MNEs.
3. Explain when MNEs should standardize versus customize products to local markets.
Independent Work Before Class:
Do this quiz before class and after you study the glossary.
- Analyze the case using the template provided in lesson 1.4. Consider these questions:1. Why is it important to improve the glocal score?
2. What can Garrard Japan do to improve local contribution?
3. What should Tanaka tell HQ? Do this quiz before class and after you do the case.
During Class:
Independent Work After Class:
- Do this short survey after class to reflect on how class went for you.
- You can check your homework answers here.
