Lesson 4.2 - Marketing Challenges
Learning Goals: By the end of this lesson you will be able to
1. Explain the importance of understanding consumer differences when marketing globally.
2. Identify market-entry strategies used by companies for entering foreign markets.
1. Explain the importance of understanding consumer differences when marketing globally.
2. Identify market-entry strategies used by companies for entering foreign markets.
Independent Work Before Class:
1.Textbook Sections 8.2 and 8.32.Glossary Quiz3.Exit Card4.Homework Forum
Study these words and then do the glossary quiz.
Do this quiz before class and after you study the glossary.
- Do this short survey after class to reflect on how class went for you.
Put your notes from the readings here by 1 hour before class.
During Class:
Hai Di Lao, a famous hot pot restaurant chain in China, wants to enter Canada. Hot pot is not common in Canada. Prepare a presentation to the CEO and talk about:
1. Analyze the customers (culture*, wants/needs, demographics)2. Who are the direct and indirect competitors for Hai Di Lao in Canada? What are the direct competitors’ competitive advantage?3. What should be Hai Di Lao’s competitive advantage?*For Culture, pick 2 Hofstede factors that are most relevant
- You can check your homework answers here after class.
