Understanding the Target Audience- Adidas

Instructions: Watch the commercials below, and think about tthe AUDIENCE for each. Remember what you learned in the previous activity "Audiences Negotiate Meaning" 


Here are three commercials ( remember the difference between a commercial and an advertisement? ) from the same brand - ADIDAS. 

As you watch each video, take notes on what you see, how the ad makes you feel and who you think the target audience is for each.  Then answer the following questions: 

  • Do you think both commercials are designed to be watched by the same people? 
  • Would women, men, old people, athletes, artists, and scientists all have the same reaction to the ads? 
  • How can you tell the target audience? 
  • Why do you think a company would have multiple totally different ads for similar products?