Lesson 2.5 Warmer

Ovide Sun

Ovide Sun

by Shaoxuan (Ovide) Sun -
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  • Global Strategy: Apple uses a global strategy by selling the same products, like the iPhone, all over the world with little change, keeping everything uniform across different countries.

  • Multidomestic Strategy: Nestlé follows a multidomestic strategy by changing its products to match local tastes. For example, it offers different flavors of KitKat in Japan than in the U.S.

  • Transnational Strategy: Unilever uses a transnational strategy by balancing global efficiency with local adaptation. It makes some things the same across countries but changes its products to fit local needs, like different versions of Dove soap in different countries.