1. Hai Di Lao can offer less spicy broths (Szechuan broth) and local flavours, with familiar Canadian ingredients like beef and seasonal vegetables, plus vegetarian options to suit different preferences.
2. When first entering the Canadian market, Haidilao can use penetration pricing to attract consumers who are curious about the hotpot experience but not willing to pay a high price, especially non-Chinese consumers, by setting relatively low prices to quickly attract a large number of customers and increase market share. This strategy can help the brand quickly gain brand recognition and market acceptance.
3. Haidilao can work with social media to invite well-known food bloggers or influencers to experience and share their experiences at Haidilao, which can increase brand awareness, especially among young, social media-active audiences. Launch limited-time dishes based on holidays to attract customers looking for special products. Emphasize the ability to personalize each hot pot with different soup flavors, dipping sauces, and ingredients to meet the different tastes of customers.
4. Hai Di Lao should open its first few stores in some cities that have large numbers of Asian ethnicities and high populations like Toronto and Vancouver.