1. Product Adaptations
- Offer milder broths and fusion options to match Canadian tastes.
- Source local, fresh ingredients for quality and sustainability.
- Provide instructions on how to enjoy hot pot, enhancing the unfamiliar experience.
2. Pricing Strategies
- Penetration Pricing: Start with lower prices to attract first-time customers.
- Tiered Pricing: Different options for different budgets (e.g., premium meats, all-you-can-eat).
- Value-Based Pricing: Highlight the social, premium dining experience.
3. Promotional Strategy
- Use Social Media & Influencers to introduce hot pot to a wider audience.
- Host Grand Opening Events with promotions and cooking demos.
- Launch “Hot Pot 101” sessions to educate newcomers about the tradition.
4. Location Strategy
- Open in multicultural urban areas like Toronto and Vancouver.
- Target university areas and young professionals for adventurous diners.
- Test the concept with pop-up stores or food market stalls.