1.Marketing in global expansion is responsible for tailoring products, messages, and promotional strategies to fit local cultures, preferences, and regulations, ensuring a strong connection with consumers in new markets.
2.Not Specifying the Target Country
Not Paying Attention to Internal Data
Not Adapting Sales and Marketing Channels
Not Adapting Product Offering
Not Letting the Local Team Lead
Not Thinking Through Global Logistics
q1:
Cultural Misunderstandings: Offensive messages due to misinterpreted cultural references.
Slogan Translation Errors: Confusing or embarrassing slogans from direct translations.
Product Misalignment: Introducing products that don't match local preferences. q2:Google Translate can lead to inaccurate or offensive translations. Companies should hire professional translators familiar with cultural nuances to ensure effective messaging. q3:
Businesses can correct failures by conducting thorough market research, consulting local experts, adapting strategies based on feedback, and continuously monitoring performance.