Lesson 4.4 Homework Forum

Q1: What is the marketing responsible for in a global expansion?

Q2: Explain the 6 common mistakes using your own words.

Lost in Translation: 10 International Marketing Fails

Q1: Which three of the 10 marketing failures do you think are the biggest?

Q2: Why is it a bad idea for companies to translate their slogan using Google Translate when entering a new country? What should they do instead?
Q3: How can international businesses correct marketing failures in a new country?

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jenny
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Yining (Jenny) Zhao
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Yining (Jenny) Zhao
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liu
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Yunhaoyang Liu
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Yunhaoyang Liu
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Allen
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Anze (Allen) Sun
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Anze (Allen) Sun
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Cheng
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Xuanyu (Cheng) Cheng
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Xuanyu (Cheng) Cheng
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Danny
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Tan Dung (Danny) Le
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Tan Dung (Danny) Le
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