Discussion Forum

What is the difference between a corporate brand and product brand? What is the difference between a slogan, logo and brand name? What is the difference between manufacturer brand and private brand?

What is the difference between a corporate brand and product brand? What is the difference between a slogan, logo and brand name? What is the difference between manufacturer brand and private brand?

by Kaosaier Yaremaimaiti -
Number of replies: 0

1. Corporate Brand vs. Product Brand

  • Corporate Brand: Represents the whole company’s image, covering all products and services, like Apple and Google.
  • Product Brand: Refers only to a specific product or product line, independent of the corporate brand, like P&G’s Tide and Gillette.

2. Slogan, Logo, and Brand Name

  • Slogan: A short phrase that expresses the brand’s idea, like Nike’s “Just Do It.”
  • Logo: The brand’s visual symbol, like McDonald’s golden arches.
  • Brand Name: The name of the brand, like Coca-Cola.

3. Manufacturer Brand vs. Private Brand

  • Manufacturer Brand: Created and promoted by the manufacturer, like Sony.
  • Private Brand: Created by the retailer, only sold in their stores, like Kirkland from Costco.

112 words