1. Corporate Brand vs. Product Brand
- Corporate Brand: Represents the whole company’s image, covering all products and services, like Apple and Google.
- Product Brand: Refers only to a specific product or product line, independent of the corporate brand, like P&G’s Tide and Gillette.
2. Slogan, Logo, and Brand Name
- Slogan: A short phrase that expresses the brand’s idea, like Nike’s “Just Do It.”
- Logo: The brand’s visual symbol, like McDonald’s golden arches.
- Brand Name: The name of the brand, like Coca-Cola.
3. Manufacturer Brand vs. Private Brand
- Manufacturer Brand: Created and promoted by the manufacturer, like Sony.
- Private Brand: Created by the retailer, only sold in their stores, like Kirkland from Costco.