Corporate Brand vs. Product Brand
Corporate Brand: Reflects the overall image of a company and encompasses all its products and services, like Apple or Google.
Product Brand: Refers to a specific product or product line and is often distinct from the corporate brand, like P&G’s Tide or Gillette.Slogan, Logo, and Brand Name
Slogan: A short phrase capturing the brand’s essence, like Nike’s “Just Do It.”
Logo: The visual symbol representing the brand, like McDonald’s golden arches.
Brand Name: The brand’s name, like Coca-Cola.Manufacturer Brand vs. Private Brand
Manufacturer Brand: Developed and marketed by the manufacturer, such as Sony.
Private Brand: Created by a retailer, sold exclusively in their stores, like Costco's Kirkland.
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