Lesson 2.5 Warmer

Steven

Steven

by Zihao (Steven) Xu -
Number of replies: 0

1、

Apple is a company that uses a global strategy. It sells almost the same products around the world, like the iPhone and MacBook. This helps reduce costs and keep a strong global brand image.


2,

McDonald’s uses a multidomestic strategy. It changes its menu in different countries to match local culture and taste, such as not selling beef burgers in India.



3,

Samsung uses a transnational strategy. It develops and produces products globally, but also changes its marketing and products for local markets. This helps reduce costs and meet local needs.