1. Riot Games uses a global strategy by offering a highly standardized game and competitive format for League of Legends worldwide. Major decisions about game design, branding, and esports structure are centralized, creating a consistent global player and viewer experience.
2. Garena uses a multidomestic strategy by adapting games, esports events, and marketing to local cultures and regulations in different Southeast Asian countries. Local offices manage promotions, partnerships, and tournament formats to fit regional preferences.
3. Tencent uses a transnational strategy by combining global integration with local responsiveness. It applies standardized global publishing and esports management systems while allowing regional teams to adapt games, events, and partnerships to local market needs.