Lesson 2.5 Warmer

Evan

Evan

by Zhewen Kong -
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1.Apple uses a global strategy by selling very similar products worldwide with the same design, branding, and marketing, while keeping production and decisions centralized.

2.McDonald’s uses a multidomestic strategy by adapting its menu, marketing, and operations to fit local cultures and tastes in different countries.

3.Nestlé uses a transnational strategy by combining global efficiency with local responsiveness, offering global brands while adapting products to local markets.