General forums

Forum Description Discussions
Announcements

UNIT 1 Marketing Fundamentals - LESSON 1.1, 1.2 1.3---------------------------------------Tuesday 5th November.



Oral assessment --------------------------15th Nov.

Marketing Plan  report -------------------due 16th Nov.


Mid Term Presentation.........................18th Nov.


Unit 2 Test- Lesson 2.3, ...

 0

Learning forums

Section Forum Description Discussions
Day 1 - Introduction Introduce Yourself

Record a 1- 2 minute video on Moodle to introduce yourself to your teacher and your classmates.

Please let us know the following information about yourself:

  • Your name
  • Your background culture
  • Your interests and hobbies
  • What you look forward to in this class
  • Short message to your classmates

Then, please ...

 4
Unit 3 - Trends in Marketing Unit 3 Q&A Forum

Students to post their questions here.

 0
Lesson 1.1-Marketing Basics/Activities Discussion Forum 1.1 - Topic


What factors you think influence a customer to make a purchase?


 7
Lesson 1.2- The Marketing Concepts/ Strategies Discussion Forum 1.2 -

Has a drop of price ever changed your demand for a product? Give an example

 8
Lesson 1. 3 - Customers Icebreaker FORM

What motivated you to make your most recent purchase? The weather? Your mood?

What influences consumers to buy products?


 14
Discussion Forum 3 - Topic

Name a product and explain why you purchased it because of social influence. ?


 8
Lesson 1.4- Competition Icebreaker FORUM 4

Think of a product you buy often, name it.

Then name as many direct competitor for that product as you can.


 14
Discussion Forum 4 -

Name a product or store you know that competes on price. Name another that competes on a non price basis


 8
Lesson 1.5- Marketing Research Icebreaker FORUM 5

Have you ever conducted a survey or have participated in one? Describe your experience..


 10
Discussion Forum 5 - Topic

Imagine that you are asked by your favorite store to help it learn about its customers.
Describe the primary data you would collect. 

 11
Lesson 1.6-Marketing Globally and for Non Profit organizations Icebreaker FORUM 6

State the difference between a NPO and a business when it comes to profit


 2
Lesson 2.1 -Products: Goods, Services, and Events Icebreaker FORUM 2-1

List 5 services you use


 11
Lesson 2.2- Branding Icebreaker FORUM

How many brands names can you list?


 9
Discussion Forum

What is the difference between a corporate brand and product brand?

What is the difference between a slogan, logo and brand name?

What is the difference between manufacturer brand and private brand?


 10
Lesson 2.3-Place Discussion Forum 10 - Topic

Think of a product you have purchased recently. Name at least 2 channels of distribution used for that product.


 13
Lesson 2.4- Inventory Discussion Forum 2.4 -

Submit your application question here.

 2
Lesson 2.6-Promotion Discussion Forum 13 - Topic

Think about a personal selling situation in which you were the customer .How did the salesperson customize the message for you?


 11
Lesson 2.9- Price Icebreaker FORUM

Have you ever questioned the quality of a product because of its low price? Explain why?


 10
Lesson 2.9-Part 2-Price strategies and Financial data Icebreaker FORUM

Do you think fixed costs and expenses are same ?


 8
Discussion Forum

Have you ever been responsible for setting the price for something? describe the product and how you decided on a price.


 11