General forums
| Forum | Description | Discussions |
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| Announcements | UNIT 1 Marketing Fundamentals - LESSON 1.1, 1.2 ,1.3---------------------------------------Tuesday 5th November. |
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Learning forums
| Section | Forum | Description | Discussions |
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| Day 1 - Introduction | Introduce Yourself | Record a 1- 2 minute video on Moodle to introduce yourself to your teacher and your classmates. Please let us know the following information about yourself:
Then, please ... |
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| Lesson 1.1-Marketing Basics/Activities | Discussion Forum 1.1 - Topic |
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| Lesson 1.2- The Marketing Concepts/ Strategies | Discussion Forum 1.2 - | Has a drop of price ever changed your demand for a product? Give an example |
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| Lesson 1. 3 - Customers | Icebreaker FORM | What motivated you to make your most recent purchase? The weather? Your mood? What influences consumers to buy products? |
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| Discussion Forum 3 - Topic | Name a product and explain why you purchased it because of social influence. ? |
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| Lesson 1.4- Competition | Icebreaker FORUM 4 | Think of a product you buy often, name it. Then name as many direct competitor for that product as you can. |
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| Discussion Forum 4 - | Name a product or store you know that competes on price. Name another that competes on a non price basis |
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| Lesson 1.5- Marketing Research | Icebreaker FORUM 5 | Have you ever conducted a survey or have participated in one? Describe your experience.. |
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| Discussion Forum 5 - Topic | Imagine that you are asked by your favorite store to help it learn about its customers. Describe the primary data you would collect. |
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| Lesson 1.6-Marketing Globally and for Non Profit organizations | Icebreaker FORUM 6 | State the difference between a NPO and a business when it comes to profit |
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| Lesson 2.1 -Products: Goods, Services, and Events | Icebreaker FORUM 2-1 | List 5 services you use |
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| Lesson 2.2- Branding | Icebreaker FORUM | How many brands names can you list? |
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| Discussion Forum | What is the difference between a corporate brand and product brand? What is the difference between a slogan, logo and brand name? What is the difference between manufacturer brand and private brand? |
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