Learning forums

Section Forum Description Discussions
Day 1 - Introduction Introduce Yourself

Record a 1- 2 minute video on Moodle to introduce yourself to your teacher and your classmates.

Please let us know the following information about yourself:

  • Your name
  • Your background culture
  • Your interests and hobbies
  • What you look forward to in this class
  • Short message to your classmates

Then, please ...

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Lesson 1.1-Marketing Basics/Activities Discussion Forum 1.1 - Topic


What factors you think influence a customer to make a purchase?


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Lesson 1.2- The Marketing Concepts/ Strategies Discussion Forum 1.2 -Group Activity: “Market to the Right Customer!”

Group Activity: “Market to the Right Customer!”
Purpose
To help students understand how marketing changes for different age groups (Youth, Gen X, Baby Boomers, Seniors).
Divide the class into 4 groups
Assign each group ONE market segment:

Group Setup


    • Group 1: Youth

    • Group 2: Generation X

    • Group 3: Baby ...

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Lesson 1. 3 - Customers Icebreaker FORM

What motivated you to make your most recent purchase? The weather? Your mood?

What influences consumers to buy products?


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Discussion Forum 3 - Topic

Name a product and explain why you purchased it because of social influence. ?


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Lesson 1.4- Competition Icebreaker FORUM 4

Think of a product you buy often, name it.

Then name as many direct competitor for that product as you can.


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Discussion Forum 4 -

Name a product or store you know that competes on price. Name another that competes on a non price basis


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Lesson 1.5- Marketing Research Icebreaker FORUM 5

Have you ever conducted a survey or have participated in one? Describe your experience..


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Lesson 1.6-Marketing Globally and for Non Profit organizations Icebreaker FORUM 6

State the difference between a NPO and a business when it comes to profit


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Lesson 2.1 -Products: Goods, Services, and Events Icebreaker FORUM 2-1

List 5 services you use


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Lesson 2.2- Branding Icebreaker FORUM

How many brands names can you list?


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Discussion Forum

What is the difference between a corporate brand and product brand?

What is the difference between a slogan, logo and brand name?

What is the difference between manufacturer brand and private brand?


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Lesson 2.3-Place Discussion Forum 10 - Topic

Think of a product you have purchased recently. Name at least 2 channels of distribution used for that product.


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Lesson 2.4- Inventory Discussion Forum 2.4 -

Submit your application question here.

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Lesson 2.6-Promotion Discussion Forum 13 - Topic

Think about a personal selling situation in which you were the customer .How did the salesperson customize the message for you?


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