• WELCOME!

    This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. You will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. You will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of your choice.



    • EXTRA HELP: I am available for extra help on Friday at 12 pm  Please make appointment at least 1 day in advance.

      TECHNICAL SUPPORT: Fan Wu (fanw@edu4u.ca)

      Moodle Maintenance: A reminder that every other Friday 5pm - 11:59pm (EST), Moodle is unavailable as it is undergoing maintenance. Ensure you have all the work you need downloaded or that you complete your tasks outside of this time.

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    • Unit 1 quiz Lesson 1.1, 1.2 and 1.3 on Monday 12th Jan


      Market Research Assignment Unit 1 ---Due 19th Jan Monday


      Mid term Presentation- 26th Jan. Branding

    • shaheer.a@teacademy.ca