[TEA-T1] BBB4M Inter ...

Learning from International Marketing Mistakes

Instructions:
Students will be divided into small groups, and each group will receive a different real-world marketing disaster case. The objective is to create a revised campaign and present it to the class.

Cases (Choose one):

1. Pepsi in China: The mistranslation of "Come Alive with Pepsi" as "Pepsi brings your ancestors back from the dead."
2. Dolce & Gabbana’s Chopsticks Ad: The controversial ad where a Chinese woman struggled to eat Italian food with chopsticks.
3. Walmart in Germany: Walmart’s failure due to not adapting its U.S. retail model to German consumer preferences.

Task:

1. Analyze what went wrong.
2. Propose a new, culturally appropriate marketing campaign.
3. Explain how your new campaign avoids the original mistakes and respects local cultural norms.