Lesson 3.5 Production- Group work
In 2013, Coca-Cola announced a CSR project called the EKOCENTER. The goal is to provide safe drinking water to poor communities in developing countries like Vietnam. However, Coca Cola has been criticized for promoting unhealthy soda drinks, which hurts people's health. Do you think Coca Coal is an ethical company? Does their CSR efforts outweigh their unhealthy product?
Read this short article for more information:
With your group, discuss
1. Which CSR responsibility is Coca-Cola
trying to do?
2. How does this improve the Triple Bottom
Line?
3. Do you think this is real and authentic
CSR? Explain.
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