Lesson 3.6 Production

Now that you are familiar with the Apple CSR case, discuss these questions with your group:

  1. When Apple told Foxconn to improve their factory conditions, Foxconn did. But as a result, Foxconn had to raise their prices. How did Apple respond? Which virtue is related here?
  2. What was Apple’s gross margin in 2014? Based on that, can they afford to pay more wages? Which virtue is related here?
  3. When China Labor Watch revealed the conditions in Pegatron factories in 2013, how did Apple respond? Which virtue is related here?
  4. What event caused Apple to start using Chinese factories in 2007? Which of the 5Ps are related here?
  5. Apple prepared Codes of Conduct and told suppliers to comply with those standards. Why didn’t suppliers comply?
  6. How do you recommend Apple to improve ethics and CSR?
  7. Look at the Di Zi Gui lines for the 5 virtues. Find 1 line in each virtue that Apple broke.

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