Discussion Forum 1.2 -Group Activity: “Market to the Right Customer!”
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Group Activity: “Market to the Right Customer!”
Purpose
To help students understand how marketing changes for different age groups (Youth, Gen X, Baby Boomers, Seniors).
Divide the class into 4 groups
Assign each group ONE market segment:
To help students understand how marketing changes for different age groups (Youth, Gen X, Baby Boomers, Seniors).
Divide the class into 4 groups
Assign each group ONE market segment:
Group Setup
Group 1: Youth
Group 2: Generation X
Group 3: Baby Boomers
Group 4: Seniors
Task
Each group will create a simple marketing plan for Gym membership
What Each Group Must Decide
(Write or draw slide)
Target customer (Which age group?)
Advertising platform
Social media, TV, newspaper, flyer, email, etc.
Message
What words or ideas will attract this group?
Design
Colors, pictures, style
Price strategy
Discount, premium price, bundle, value deal
Presentation (2 minutes per group)
Each group presents:
Why their ad fits their market segment
How it is different from other groups
Class Discussion Questions
Why can’t one ad work for everyone?
Which group used social media the most? Why?
Which group focused on trust and safety?
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Vy-Kathy
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