Lesson : Haute couture and Pret-a-porter
Pret-a-porter
-Not necessarily mass produced but for wide variety of customers
-Different sizes, not meant to fit perfectly/Tailored
-Twice a year(fashion show), often pre-seasonal, one year in advance
For example: Winter 2020 presented from 2019.
-Climate/Economic changes
-Take inspiration from Haute couture line but lacks exclusivity
-Retail/Online Shop
-Haute couture brand like Dior has pret-a-porter line
-Collection in fashion week, location : New York, Paris, Milan, London.
-Exclusive guest list for celebrities, press and fashion bloggers.
HAUTE COUTURE
-Charles Federick Worth ( Chambre Syndicale de la Haute Couture) Founder
-Single client
-Tailored to Individual Client "style and size"
-Highest quality and highest price you can ever get.
-Vogue Magazine describe this as a walking piece of Art
-Need approval from Chambre Syndicale de la Haute Couture
-Only 15 in Paris today, including Chanel and Dior
-Highest Quality pieces, hand-made
-Highest you can pay within fashion industry
-Skill/Time, high price/high end
-A collection every summer and winter
-These set the standard for fashion trend for pret-a-porter collection
-Twice a year, 35 pieces, day/evening wear
-6 months/half a year in advance
-Invite guest only
