Lesson : What is Fashion?


Fashion is often seen as a global industry focused on predicting trends and shaping how we present ourselves to the world. However, it is more than just a business—it is a cultural and social phenomenon fueled by the desire for innovation and change. Because of this, fashion is constantly evolving and cannot be entirely controlled by the industry. It thrives on creativity, self-expression, and adaptation.

What is Fashion?

Fashion is a widely popular style that influences clothing, footwear, lifestyle, accessories, beauty, makeup, and hairstyles. It reflects personal identity, cultural influences, and societal trends, shaping the way individuals express themselves.

Imagine going to school one day dressed in the same styles your teachers wore when they were teenagers. How would people react? Would you feel comfortable, or would you want to change back to your regular clothing as soon as possible?

Fashion is the type of clothing that is popular at a particular time and place.

For example, the trendy clothes in the 1800s might look outdated today. However, some fashion elements from the past still influence modern trends.

Fashion evolves based on cultural shifts, technological advancements, and global influences.

Think about the people in your family, school, and community.

  • What are the different ways they dress?
  • What influences their clothing choices?
  • How does clothing reflect different styles and personalities?

Clothing, footwear, accessories, and hairstyles all help express personality, values, and cultural identity. While certain kinds of clothing may be popular at one time and place, they might not be accepted elsewhere. Fashion is always changing, and personal style is a way to share one’s identity with others.


        Hanae Mori, Carnegie Hall Fashion Show, 1990


What Do Fashion Designers Do?

Fashion designers bring creative ideas to life by combining artistry, technical skills, and market awareness. Their work involves the entire design process, from concept to finished product. The fundamentals of fashion design include ideation, sketching, construction, and marketing.


Key Responsibilities of Fashion Designers:
    • Understand how to use design elements like shape, line, color, and texture
    •  Study and forecast fashion trends by attending fashion shows and reading fashion magazines.
    •  Sketch detailed designs by hand or on a computer
    •  Utilize computer-aided-design (CAD)
    •  Identify color schemes
    •  Oversee the cutting of patterns and sewing of samples and prototypes
    •  Learn and understand how to size and fit garments and shoes
    •  Work as part of a team to design collaboratively
    •  Study and identify textiles and other creative materials that will be used in designs
    •  Accessorize with jewelry, footwear, and other types of accessories
    •  Understand how to market designs; understand and identify target markets
    •  Ensure the production team follows the designer's specifications



Fashion design varies across specialties—designing clothing differs from creating footwear or jewelry due to the unique materials, tools, and techniques involved. Regardless of the field, successful designers combine creativity with technical expertise and industry knowledge


Last modified: Sunday, 2 March 2025, 4:42 AM