[TEA-JAN-26] BMI3C b ...

[TEA-JAN-26] BMI3C by Ms. S. A (2025-26 T3): All participants

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COURSE ORIENTATION

Folder Course Resource Folder

COURSE AGREEMENT

Questionnaire Responsibilities of Students
Questionnaire Attendance Policy
Questionnaire Cheating and Plagiarism Policy
Questionnaire Late and Missed Assessments Policy
Questionnaire Appropriate Computer Use Policy
Questionnaire Virtual Classroom Procedures and Code of Behaviour

Day 1 - Introduction

Forum Introduce Yourself
Questionnaire Student Information Form
Questionnaire Learning Skills & Work Habits Student Self-Assessment (Beginning)

MIDTERM

Assignment Mid term Presentation

Unit 1 - Marketing Fundamentals

Unit 2 - The Marketing Mix

Feedback Unit 2 - Reflection/Feedback

Lesson 1.1-Marketing Basics/Activities

Lesson 1.2- The Marketing Concepts/ Strategies

Forum Discussion Forum 1.2 -Group Activity: “Market to the Right Customer!”
Questionnaire Lesson 1.2 Exit Card

Lesson 1. 3 - Customers

Forum Icebreaker FORM
Glossary Lesson Glossary
Forum Discussion Forum 3 - Topic
Assignment Class Work- Making a Personal Ad
Assignment Homework
Questionnaire Lesson 3 Exit Card

Lesson 1.4- Competition

Forum Icebreaker FORUM 4
Forum Discussion Forum 4 -
Assignment What is Marketing? -A brief review sheet
Assignment Exit Card 1-4

Lesson 1.5- Marketing Research

Forum Icebreaker FORUM 5
Glossary Lesson 5 Glossary
Assignment Creating a Marketing Research Plan
Questionnaire Lesson 5 Exit Card

Lesson 1.6-Marketing Globally and for Non Profit organizations

Forum Icebreaker FORUM 6
Assignment Review Questions & Case Study
Questionnaire Lesson 6 Exit Card

Lesson 2.1 -Products: Goods, Services, and Events

Lesson 2.2- Branding

Forum Icebreaker FORUM
Forum Discussion Forum
Assignment Brand Creation
Assignment Assessment: Brand Identity Exploration Project
Assignment Homework

Lesson 2.3-Place

Forum Discussion Forum 10 - Topic
Assignment Homework

Lesson 2.4- Inventory

Forum Discussion Forum 2.4 -
Assignment Exit Card: My Learning Goals

Lesson 2.5- Packaging and Labelling

Assignment Assessment

Lesson 2.6-Promotion

Forum Discussion Forum 13 - Topic
Assignment Assessment-Submission