Lesson 1.5- Marketing Research
Learning Goals: By the end of this lesson you will be able
- Understand the role and importance of marketing research in business and identify the different tools and techniques that ca be used to interpret consumers and markets.–Create marketing research tools (e.g., focus group questionnaire, electronic web survey)
Have you ever conducted a survey or have participated in one? Describe your experience..
Write down the definition for the marketing terms in your notebook from page 90 of your book
Students to complete this after you've finished all activities/tasks in today's lesson.