Lesson 1.4- Competition
Learning Goals: By the end of this lesson you will be able to
Understand how marketing (e.g., branding, promotion, packaging, online sales) affects competition among products and understand how evolving information technologies are used to influence, inform, and motivate consumers.
Think of a product you buy often, name it.
Then name as many direct competitor for that product as you can.
Name a product or store you know that competes on price. Name another that competes on a non price basis