Lesson 2.1 -Products: Goods, Services, and Events
Learning Goals: By the end of this lesson you will be able to
Understand why product is the primary P of Marketing Mix
Understand and classify products according to type (e.g., good, service, event; consumer, industrial, institutional)
Understand the components of the product
life cycle for different types of products
(e.g., staples, fads, fashions)
List 5 services you use
Write down the definitions of the terms given on page 138 of your text book in your note book
Complete the case study 2
Students to complete this after you've finished all activities/tasks in today's lesson.