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[TEA-T2] BMI3C by Ms. S. A (2024-25 T2)
Lesson 1.5- Marketing Research
Creating a Marketing Research Plan
Creating a Marketing Research Plan
Opened:
Wednesday, 6 November 2024, 12:00 AM
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6 November 2024, 10:18 AM
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Assessment Marketing Research
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Lesson 5 Exit Card
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Course Outline
Online Etiquette
Guidelines for Icebreakers
Guidelines for Online Contributions - Discussion Forum
Hardware and Software Requirements
Assignment Submission Guideline
Time Log Sheet
Course Resource Folder
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Attendance Policy
Cheating and Plagiarism Policy
Late and Missed Assessments Policy
Appropriate Computer Use Policy
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Introduce Yourself
Student Information Form
Learning Skills & Work Habits Student Self-Assessment (Beginning)
Unit 1 - Resource Folder
Unit 1 - Reflection/Feedback
Marketing Plan-P/O/C
Marketing Plan
Example of Marketing Plan-1
Example Marketing Plan-2
Unit 2 - Reflection/Feedback
PPT- What is Marketing
Intro to Marketing -2
Discussion Forum 1.1 - Topic
Resource Folder 1.1-Online Textbook
Case study-Understanding Marketing Activities
Marketing Branding Campaign Overview- Assesment As
Marketing Campaign- Homework
Lesson 1.1 Exit Card
Marketing- Review
Supply and Demand- Marketing
PPT- Marketing Strategies
Lesson Notes: Key Parts of a Marketing Plan and Market Activities
Discussion Forum 1.2 -
CASE STUDY-Enhancing Customer Satisfaction through Total Quality Management (TQM) in a Retail Company
The Marketing Mix Notes & Review Sheet-4Ps & 2Cs
4 Ps of marketing - assessment
Homework
Homework- submission
Lesson 1.2 Exit Card
Understanding Consumer Profiles and Purchase Motivations
PPT
Icebreaker FORM
Lesson Glossary
Discussion Forum 3 - Topic
Assessment: Connecting Consumer Profiles with Motivations
answer
Assessment As lesson 1.3
Class Work- Making a Personal Ad
Homework
Lesson 3 Exit Card
Product LIfe Cycle and the Marketing Strategies
Icebreaker FORUM 4
Discussion Forum 4 -
Market Competition
Price and Non price Competition
How Marketing Affects Competition Among Products
Competition-Assignment
Exit Card 1-4
Icebreaker FORUM 5
The Role and Importance of Marketing Research in Business
PPT - Marketing Research
Lesson notes
Lesson 5 Glossary
Discussion Forum 5 - Topic
Assessment Marketing Research
Lesson 5 Exit Card
Lesson Plan 1.6 -
PPT
Lesson notes
Icebreaker FORUM 6
CASE STUDY
Lesson 6 Exit Card
Icebreaker FORUM 2-1
PPT- introduction to marketing Mix
PPT- Product
PPT-PRODUCT/SERVICE/EVENT
Lesson 2.1 Glossary
Case study
Lesson 8 Exit Card
Icebreaker FORUM
Discussion Forum
PPT Branding
The Benefits of Brands
Brands Archetypes
Brand Creation
Homework