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[TEA-T2] BMI3C by Ms. S. A (2024-25 T2)
Unit 1 - Marketing Fundamentals
Marketing Plan
Marketing Plan
Opened:
Monday, 11 November 2024, 12:00 AM
Due:
Saturday, 16 November 2024, 12:00 AM
Mark as done
blank (5) (1).docx
11 November 2024, 10:08 AM
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Marketing Plan-P/O/C
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Example of Marketing Plan-1
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Announcements
Course Outline
Online Etiquette
Guidelines for Icebreakers
Guidelines for Online Contributions - Discussion Forum
Hardware and Software Requirements
Assignment Submission Guideline
Time Log Sheet
Course Resource Folder
Responsibilities of Students
Attendance Policy
Cheating and Plagiarism Policy
Late and Missed Assessments Policy
Appropriate Computer Use Policy
Virtual Classroom Procedures and Code of Behaviour
Introduce Yourself
Student Information Form
Learning Skills & Work Habits Student Self-Assessment (Beginning)
Unit 1 - Resource Folder
Unit 1 - Reflection/Feedback
Marketing Plan-P/O/C
Example of Marketing Plan-1
Example Marketing Plan-2
Unit 2 - Reflection/Feedback
PPT- What is Marketing
Intro to Marketing -2
Discussion Forum 1.1 - Topic
Resource Folder 1.1-Online Textbook
Case study-Understanding Marketing Activities
Marketing Branding Campaign Overview- Assesment As
Marketing Campaign- Homework
Lesson 1.1 Exit Card
Marketing- Review
Supply and Demand- Marketing
PPT- Marketing Strategies
Lesson Notes: Key Parts of a Marketing Plan and Market Activities
Discussion Forum 1.2 -
CASE STUDY-Enhancing Customer Satisfaction through Total Quality Management (TQM) in a Retail Company
The Marketing Mix Notes & Review Sheet-4Ps & 2Cs
4 Ps of marketing - assessment
Homework
Homework- submission
Lesson 1.2 Exit Card
Understanding Consumer Profiles and Purchase Motivations
PPT
Icebreaker FORM
Lesson Glossary
Discussion Forum 3 - Topic
Assessment: Connecting Consumer Profiles with Motivations
answer
Assessment As lesson 1.3
Class Work- Making a Personal Ad
Homework
Lesson 3 Exit Card
Product LIfe Cycle and the Marketing Strategies
Icebreaker FORUM 4
Discussion Forum 4 -
Market Competition
Price and Non price Competition
How Marketing Affects Competition Among Products
Competition-Assignment
Exit Card 1-4
Icebreaker FORUM 5
The Role and Importance of Marketing Research in Business
PPT - Marketing Research
Lesson notes
Lesson 5 Glossary
Discussion Forum 5 - Topic
Assessment Marketing Research
Creating a Marketing Research Plan
Lesson 5 Exit Card
Lesson Plan 1.6 -
PPT
Lesson notes
Icebreaker FORUM 6
CASE STUDY
Lesson 6 Exit Card
Icebreaker FORUM 2-1
PPT- introduction to marketing Mix
PPT- Product
PPT-PRODUCT/SERVICE/EVENT
Lesson 2.1 Glossary
Case study
Lesson 8 Exit Card
Icebreaker FORUM
Discussion Forum
PPT Branding
The Benefits of Brands
Brands Archetypes
Brand Creation
Homework